Proper marketing with an authentic, handcrafted feel

we've got a process to help you sound like real people.

be the only human in a room of robots.

Values

Authenticity

There's something about authenticity right now.

Everything feels AI. Everything feels half baked, robotic, and eerie.

The authentic stuff sticks out like a sheep painted in vibrant pink in a herd of white. It screams out.

Community

People crave community right now. When screen time exceeds 10 hours a day, no wonder. Even the introverts are getting screen fatigue. They long to touch grass. They long for something real.

It turns out business growth can be a communal experience. Super social people are getting paid $250K a year for community-led growth roles, because big companies are starting to see it as the strategy, not a nice-to-have.

Strategy

I've been doing advertising for 10 years now, and the tactics are always changing. The playbook is different now from where it was 5 years ago. Authenticity does not need to come at the cost of efficiency, speed, and proper mechanics.

The old saying is: you've got fast, good, and cheap. Pick 2.

I'm focusing on good and cheap, but feel enabled by modern technology to also be fast. So who knows, are we finally able to break the paradigm?

Offerings

  • Story-driven messaging workshop to inform campaign briefs
  • Campaign brief informed by workshop
  • Creative briefs informed by campaigns
  • Paid search
  • Paid social
  • Paid AI
  • Small business SEO audit
  • Video
  • Copywriting
  • Design

Process

Full Campaign

  1. Discovery - let's chat and see where you're at
  2. Strategy - we'll put together your custom plan
  3. Brief - we'll present a plan to sign off on
  4. Concept - we'll get to work on the creative backbone of the campaign
  5. Execution - we'll get to work on growing your business
  6. Review - we'll assess the campaigns and review results

Just the Advertising

  1. Discovery - let's chat and see where you're at
  2. Strategy - I'll put together your custom plan
  3. Campaign plan - we'll present a plan to sign off on
  4. Launch - we'll get to run your campaign
  5. Review - we'll assess the campaigns and review results
  6. Iterate - as the results come in, we'll shift and optimize accordingly

Authenticity Workshop

waiting on finished copy for steps 2 & 4, not built yet

Club Collaborators

Josiah Clagett

Josiah Clagett - Founder & Creative Ad Operator

10 year creative advertising exec. Approaches advertising with a constant eye for innovation. Creative is rooted in a background studying psychology. Josiah cooks a mean borsht, runs, and is learning the art of feng shui.

Harrison Connally

Harrison Connally - Designer

Harrison is a professional artist living in Ireland. He's an 18 year tenure fast-paced graphic designer with serious brand-building chops. In his spare time he practices perfumery with rare Irish bog ingredients.

  • Eric
  • James
  • Natalie
  • Dog
  • Adam

FAQ

Can you just do advertising with us?
Yes! We offer a low-cost ad management tier. No problem.
How much does it cost?
Creative is all based on partnership rate cards, so it's all custom. But we aim for competitive rates for all club customers.
Do you use AI?
Yes and no. We use AI for administrative tasks, which helps keep our costs low, but the most important creative deliverables are done by humans.